Change Your Life and Celebrate in Hawaii

...a career essay with life-changing implications...

I've visited Hawaii approximately 20 times.

I love the place and propose going there with you.

Vollara leader Bob Giddens

My favorite Hawaii trip (selected from 20 visits since 1951) was with 46 Alpine people in June 1997. We were sitting on top of the world. Business was booming. People who were working and working smart were growing fast and making a lot of money. Confidence was high and still going higher!

I'm anticipating a similar boom in the next 2 years. In light of this, I propose a similar trip in June 2013. The date is 3 years in the future so you'll have time to bring some Rubies and SuperRubies with you.

You want to know what a SuperRuby is, don't you? And you'll have to decide if you want to accept this challenge. This page covers what you will have to do.

Our 50th state

Hawaii, the Pearl of the Pacific, one of the most beautiful and romantic places on earth, was created over tens of millions of years by a volcanic hotspot below the the crust of the earth, this remote and exotically beautiful paradise erupted from the ocean floor island by island. As the ocean floor moved northeastward at a rate of 2 centimeters per year, thousands upon thousands of eruptions built each of the main islands (and other seamounts that never achieved island status). Measured from their bases on the ocean floor, the major islands stand tall with the highest mountains on earth. It is hard for humans to imagine a process that unfolds so slowly, but the next island in the Hawaii chain has already climbed four-fifths of the way to the ocean's surface. It will not break the surface for another 25,000 years and will not be an island paradise for half a million years, but geologists have already named it Loihi.

Would you like to visit this amazing place?

As a SuperRuby you'll be earning MORE THAN a third of a million dollars a year (maybe twice that much) and your income will be rock solid. We're suggesting that you choose this trip event to kick back and enjoy the vacation of a lifetime. People who don't dig the tropics will come for 4 or 5 days. Others will stay 2 or 3 weeks.

Could this dream really happen?

(not just the vacation--the income security part, too)

It will happen (based on 7 blood oath commitments)...

? If you decide now and really mean it.

? If you really believe it...

? If your dreams are important enough that you will be willing to identify needed changes and go out of your comfort zone to achieve success...

? If you are willing to work...

? If you will enlist other good people (both wide and deep) and sell them on this list of success ideas...

? And if you don't quit...

Get rid of your old misconceptions!

We all relate to network marketing based on our past experiences. Our tendency is to relate products to selling. That's a natural connection and if we don't see how network marketing differs, that perception will cloud our ability to develop an effective game plan.

Newcomers often say, "If we're all out there recruiting, who sells the stuff?" Even when they have no intention to get involved as a salesperson, they still think in terms of recruiting other people to cover that necessity. A person who thinks like that will NEVER make it big in network marketing...because they will always be trying to recruit the wrong people for the wrong reasons.

In 40 years I've come across that attitude thousands of times. People have trouble wrapping their minds around how products can move if they aren't sold like Mary Kay cosmetics or Avon perfumes. I've watched 2 of the biggest and oldest networking companies—Shaklee (1956) and Amway (59). Their success is based on networking, not on selling. 95% of their products are consumed by distributors.

Recruiters are sellers...but in a different way. Recruiters sell distributorships; they sell their money making opportunity; they sell their business building methods; and they sell the work-for-yourself, work-from-home way of life.

I can't say I'm not a salesman because selling takes on so many forms. When problems come along I have to "sell" my distributors on regaining their happiness. I sell new ideas, new product lines, new systems, new owners and new compensation incentives. I am not a direct sellers of products. The selling I do is more managerial.

Vollara has been different to a degree, and we're proud of that difference. Since our historical days as Alpine and later EcoQuest, hundreds of thousands of air units have been exchanged for customer money. A few exceptional sales superstars have sold thousands.

Meanwhile, what have the networkers done. Thousands of us—even non-sellers such as myself—have sold a few air units. I sold 17 in my first 6 months and 13 in the 14.5 years since. When I sell a FreshAir Surround I make $300. But I do not have the ability or guts to hit the street and make $300 on any given day. 99% of us cannot do that.

Incidentally, I only call it a sale when I close the deal at retail (or nearly so) and collect the money! If I give a lead to Michelle and she makes a sale, that's her deal, not mine. If I put a product on demo and end up collecting the wholesale price, I don't call that a sale. Now don't laugh, but Marvin Jackson and I (and probably a lot of other folks) sometimes put out demos and never pick them up. I've lost 30 or more units that way.

How does this relate to Hawaii?

My career is and has always been network marketing. Through networking. I have "sold" hundreds of millions of dollars worth of products. That's 10,000 times more than the 30 units I have sold personally. My small amount of personal selling was done (a) for self-training about the products and marketing conditions, (b) as a back door approach to recruiting, (c) as leadership by example, (d) as a service to an old customer or—and for me this was a big benefit: (e) as a source of motivation/training stories for my meetings and newsletters.

The $3,000 I earned in my first 6 months came in handy, but in that same period I earned $17,000 in bonus money. More importantly, I built my network to the point where I earned $10,000+ every month thereafter. My Month-12 gross earnings zoomed up to $53,000.

It was always about networking, and this is where I am trying to take you...

I sold careers and product concepts, not products. I sold ideas.

I sold people on the concept of building a business by building a network of leaders—

not just personally recruited leaders but leaders under leaders. I sold people on themselves.

I motivated them to work hard and to stretch out of their comfort zone. I sold a vision of

how product consumption is generated through networking. A vision of geographical diversity.

I taught people a system of doing business and then supported their efforts. And I taught leadership:

I taught people to be better communicators, better example setters, better visionaries,

better teachers, better motivators and better problem solvers. I taught them to

weather storms and to help other people weather storms.

Selling? Nope, I didn't teach anyone much about selling.

I told funny stories about sales that flopped.

I told them, honestly, that selling is hard.

I also told them that networking and

leadership are hard. Anything

really worthwhile is bound

to be hard. Sorry,

but that's

life.

The Superman metaphor is not to be taken lightly. I'm asking you to be Superman or Superwoman for a couple of years. It's a lot to ask, but that's how Super Incomes are built. Do you think people wake up one morning in Waikiki and praise God for sending the blessing of wealth. The truth is more like this:

It takes a Super Vision (which this page attempts to show you)

a Super Plan (which this page lays out)

a Super Commitment (which is entirely up to you)

some Super Self-education (which is your responsibility)

a lot of Super Concentration (you will be tested)

an endless supply of Super Problem-solving Skills (leaders learn to do this gracefully)

and a sizable number of Super People in your Downline (your payoff)

If you asked 126 people if they would give 2 years of their life to be absolutely financially independent and happy, how many would say yes? And of those, how many would have the commitment and talent to follow through and really do it? My estimate is that maybe 20% would say yes (depends, of course, on your prospect list) and about one-third of those would really do it. You, of course, would have the opportunity to work in depth with the other two-thirds during the months while they were still in the game.

Let's say you crunch all these numbers and say YES!

Yes, I can. Yes, I will. That's good; but prepare yourself for some challenges...

It's very possible that some of your friends will laugh at your blue and red Superman suit (a metaphor, of course; they will laugh at your dream). Prospects by the dozens will not keep their phone or meeting appointments. Company frustrations will test you. This happens even when you are with the world's best network marketing company! It would be no different if you were the CEO of a traditional business. Have you ever wondered how many fires the CEO of Wal-Mart deals with each week? Problems have to be dealt with. That's what business owners do.

You will be tested. But let's say you pass every test. A year from now you'll be getting nice checks. I doubt if you'll be a SuperRuby in 1 year, but a solid foundation will be in place. You'll look back with a lot of satisfaction. Were there times when you didn't think you would make it? Probably not. There were heartbreaking times. There were scary times. But you always knew you would succeed. You held your head high and weathered every storm.

A person who is really in the game always expects to win, even when all the chips are down.

What is a SuperRuby?

Let's start with plain old Ruby and work our way up...

Ruby is the 9th level in our Compensation Plan. It requires 5 strong Enrollment Tree legs and 15,000 GV in each of your Placement Tree legs...for 2 consecutive weeks. A maxed out Ruby will need 4 times that much volume—60,000 GV per week in each Placement Tree leg (24,000 GV per week per Enrollment Tree leg if your 5 legs are equal and everything is balanced). An exact GV cannot be stated because Matching Bonuses and a Bonus Pool come into play.

A maxed out Ruby will earn $7,500 per week, which annualizes to $390,000. Pretty fantastic and worth working for.

SuperRuby is a concept of strength and staying power

that takes the Ruby rank one giant step forward.

A SuperRuby will have 5 legs that each contain 2 Rubies .

Holy cow, that's way harder than just making Ruby!

A person who qualifies as Ruby may not hit his minimums every week. Strength and GV growth come with time.

If the 10 Rubies in this model do hit their minimums, the leader's 5 legs will each do no less than 30,000 lesser leg GV per week.

The SuperRuby will have no less than 180,000 GV per week. He will more than max out his rank.

With additional legs he will be a Diamond or Double Diamond and make more than $7,500 per week.

R=Ruby

(5 strong legs)

Super

Ruby

Leg 1

Leg 2

Leg 3

Leg 4

Leg 5

88888

888R8

8R888

| x

88888

R8888

88888

8888R

By building more legs (going wider), the SuperRuby has a better chance of keeping his Placement Tree legs balanced... and he will have a higher rank.

Can you build this organization in 2 years? 3 years?

88888

A SuperRuby has 2 Rubies in each of 5 legs.

In legs 1, 2 and 5 the personally sponsored distributors are Rubies. In legs 3 and 4 the first Ruby is further down.

This makes no difference to the SuperRuby. The "payoff" is the same all the way to infinity.

This is an Enrollment Tree model. The Placement Tree (not shown) uses these same distributors but they are stacked down 2 legs.

SuperRuby is the smart way to think and the only way to build a group that's anywhere close to bullet proof. After analyzing the Vollara plan for 6 months I have reached this belief:

If there is a "magical rank" in the Vollara program it is Ruby!

Ruby has sufficient width but is very much in reach. It offers

a high income and yet can be reached in less than a year.

If we enlarge this picture, it boils down to:

The key to the whole Vollara plan

is to get Rubies under you in width and in depth.

A distributor who understands the SuperRuby concept and accept it as his true and absolute goal will think and work in ways like he has never thought and worked before. For the first time, he may find himself looking prospects in the eye and telling them how hard they're going to have to work.

This font is small so you will be sure to read it. We are always glad to sign up non-workers. We have room for everyone. But your biggest focus for the next couple of years must be on finding good leaders in at least 5 of your Enrollment Tree legs.

A distributor who understands SuperRuby will be less concerned with his Placement Tree (binary) legs and far more concerned about supporting his Enrollment Tree leaders.

A distributor who understands SuperRuby will be more cognizant of the need to build TWICE the number of legs his rank calls for. This matters because some Enrollment Tree leaders will not step up to the big leagues. A SuperRuby candidate needs to keep building more width until he is absolutely sure his 5 Ruby-Ruby legs are in place.

A true SuperRuby candidate will not be a Ruby for long. His extra legs and growing GV will help push him to Diamond, Double Diamond or into the Royal ranks.

Still, we urge you to think of your SuperRuby status (leaders under leaders) as being more important, in the long run, than your highest rank.

Our Hawaii trip will be for SuperRubies. Can other attend? Of course they can. We'd love to have other people there for our open functions. The exclusive parts of the trip will be reserved for SuperRubies only. The proposed departure date is in June 2013 so everyone has plenty of time to build strong legs. Even people who come to Vollara in 2011 will still have time. A hard charger could join in January 2012 and still have enough time to build a SuperRuby before our trip date.

This is not an incentive trip. We are not offering to pay your way. As a SuperRuby you will have the means to pay your own way. Uplines who want to do something nice for their leg leaders may, at their option, do whatever they want! This is a challenge trip. We are daring you to build a SuperRuby group. We double dog dare you.

Aloha

Determination Statement

1. I have read the SuperRuby Hawaii Challenge and I accept it.

2. I understand that a SuperRuby is a leader who builds 5 separate Enrollment Tree legs that each contain 2 Rubies or higher.

3. I have a Super Vision for this to happen and I will make a Super Plan. My Commitment will be Super. My Self-education will be Super. My Concentration will be Super (I will have zero interest in other networking deals that are offered). I will be a Super Problem-solver. And I will build a deep and wide organization of Super People.

4. My thinking is clear. I know I need width, depth and Super People. Some of my friends will disagree with what I am doing. In some cases they will be rude and their rejection will be heartbreaking. But I know what I want and intend to get it with my friends or without them. Through Vollara I will make some wonderful new friends.

5. My goal is to make money, but it is more than that. I also want to help my committed subordinates make money. I can only succeed if they succeed. Therefore, I am committed to setting a good example, being a good leader and providing excellent service. My career will be solid only when I have solid people in each of my legs.

6. To achieve this big goal I must build a group with geographical diversity. Network marketing is not a localized system; it is far reaching. I will work to find and develop leaders in diverse locations in all of my legs.

7. I cannot succeed by doing other people's work. Nor is it helpful to give that impression. We ask everyone to carry their own weight and for leaders to carry a little extra.

Theoretical follow-on question

Are there people who can't do this because of some talent, personality or situational limitation they have?

This is an interesting question. I have been in network marketing for 40 years. I can tell you a few things for sure and there are other things I just can't be sure of. Here are some points to consider:

§ Some people work very hard, demonstrate a high level of commitment and yet never reach a high rank or make big money. My feeling is that many of them have never been able to accept how network marketing works. See points 1 and 2 below. But I'm not sure if these points cover everyone. A lack of people skills, charm or likability might be involved. You don't have to be the life of the party. I am not. But people have to like you, trust you and want to be around you at least to some degree.

1. First area of misunderstanding. Many people think the secret to networking is selling or recruiting. They don't even mention the "real secret." As important (and essential) as recruiting is, it is not the secret. The secret is to build an organization that is wide and deep with leaders. It's not how many distributors you have recruited or how many Fast Start Packs you've sold. It's about how many truly committed leaders you have (and they can't all be in just 1 or 2 legs).

2. Second, many people don't accept that making big money is hard. They've gotten the impression that that network marketing is a magical kind of system whereby average people make big money. Are you kidding me? The people I know who make big money are not average. Some of them come across as plain old folks, but they usually have some special strengths when it comes to working with people. They are likable. They are trusted. They have big hearts. They care. Those qualities might not be worth much if you are applying for a corporate job, but in network marketing they can be worth a fortune.

§ Some people don't want it badly enough—especially when relationships are involved. They run into resistance from friends and relatives and they cave in. It's a choice network marketers sometimes have to face. If you believe in your goal, you may have to decide if your friends are more important or if your future is more important. Let me ask this: If you suddenly need $100,000 for a family emergency, are you friends going to ante up?

§ Some people aren't willing to learn what has to be learned and change what has to be changed. We each live in our own world and that world has a comfort zone. Even when something really lucrative is at stake, we don't like to step out of that zone. With Vollara we have perfect timing, amazing products, a super-lucrative compensation plan, free enrollment, a free system to follow and dedicated owners. The question mark is you. Do you want this? Are you ready?

The formula this page provides is pretty strong...

Success in Vollara takes:

a Super Vision

a Super Plan

a Super Commitment

some Super Self-education

a lot of Super Concentration

an endless supply of Super Problem-solving Skills

and a sizable number of Super People in your Downline