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Why do
so many people
get into network marketing
...and NOT make money?
Tens of thousands of people join network marketing with hopes
of making money; then they go nowhere. But all the blame does not
reside with network marketing. Let's review some of the main reasons
why people fail.
§ Most people
don't do nearly enough of the right things—like seriously
approaching new prospects on a
regular basis.
Hey, there's nothing wrong with missing a few days here and there...but
zero new contacts for 40 days in a row won't cut it. Find someone who isn't
making money and ask him to list (on paper) the serious new
approaches he or she has made in the past two weeks. If this person isn't allowed
to count follow-up recruiting (calling the same old
guy for the umpteenth time), their number of serious new
approaches will probably be zero.
A healthy pace for
serious new approaches should be 10 per week (if
you are just calling cold prospects from a purchased list that
number should be at least 50). Note the word serious. Do what it takes to
expose the Million Friends mini-presentation to 10 new people
every
week and folk singers might one day write ballads about you. I doubt
if that will really happen, but I hope you get my point.
Even people who have
been fairly well coached usually fall short in this area. Common
reasons: Fear of failure.
Fear of rejection. Lack of belief in your program. Doubts about themselves. Pressures from a
spouse. Something about their company got under their skin (policy,
product, service, computer). Life got in the way (finances, health,
friends). Not enough determination to succeed.
§ A lot of people
enter networking with a wrong idea of how it works. Even when the
truth is shown to them, they are too entrenched in old thinking to give
fair consideration to a new way of looking at things.
The guy who
thinks networking is about signing up a lot of people is wrong.
It's true that we want a lot of people. I'll repeat that: It's true
that we want a lot of people. But that's
not what it is all about. More accurately,
it's more about being a
leader and finding other leaders. Networking is about building an
effective and ever-growing organization. And for that to happen,
about 10% of your people have to be leaders.
The guy who thinks networking
is about selling is also wrong (unless you are talking about
"selling" the career).
§ Some people
seem to think they will be able to make a lot of money without
working. I say "seem to" because it is hard to believe that anyone
really believes that. An effective
networker can—off in the future—get to a point where he can make a lot of money without
working. But that's at least 2 years down the road for a lucky superleader and 4 or 5 years
down the road for a good solid leader.
§ Most people
have trouble thinking long term. If they don't get lucky right away
and start making money within a few months they stop believing in
what they are trying to do. They may not stop going through the
motions, but they stop believing.
Network marketers all start at the
bottom. On Day 1 they have no group, no experience, no income, no momentum. A
goal-driven and visionary person must get excited about the
success he intends to achieve 1 to 3 years in the future. Then
he must "make himself" do the things that will take him from A to B.
This kind of person is not motivated by today's or next
month's income. He is focused on the big prize that will come later.
It takes a lot of character to work for a
future goal. What are you made of?
§ The majority of
people just don't want success badly enough. We read of immigrants
who come to the US and work incredibly hard for years to finally
achieve something great. They believe in America and, to them, no
price is too high. By contrast, there are American-born people who
think about improving themselves just long enough to get signed up.
They they're ready to quit...before they've even started (there
are exceptions to both sides of this rule).
If a ready-to-quit person runs into some rejection, that's it.
Adios, auf wiedersehen, sayonara, goodbye.
Any big undertaking is going to take some time...from
opening a nail salon...to getting through college...to losing 100
pounds. People who want to achieve great things have to work toward
their chosen objective for years.
So don't tell me
that money can't be made in network marketing. I know it
can be made. Vollara is the right
company with the right products at the right time. A person with
some talent can succeed for sure if he does the right things for
a couple of years. But there's one caveat and it's a tough one to
mention.
§ You
have to be a reasonably likable person. If other people dread being
around you due to a prior bad reputation, some form of extremism
(religion, politics, lifestyle, sense
of humor, language), negativity, overtalking, or a boring nature...you might work hard and still fail.
I'm inserting this paragraph because it's true.
Vollara isn't a slam dunk. You can't just sign
up and expect to become hugely successful. You have to do the right
things...you have to persist for a couple of years...and you have to
be reasonably likable.
In theory, a non-likable person
can recruit 5 likable leaders and become a Ruby.
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